The distructive power of Narcissism

'Narcissist' is a term commonly used by people nowadays, especially in US of A when women describe men whom they broke up with.

But what exactly is Narcissism? It means self love. In psychological term, it is a defense mechanism to protect what is left of a person self-worth. for Narcissistic tendency to exist, the person must have very little self-esteem within.  

How do we know if a person is narcissist? One simple trait of a narcissist is that he or she cannot be wrong. It is everyone else who are wrong. Being wrong only means 

This seems to be what the CEO of Anheuser-Busch is doing. 

I did an entry on Anheuser-Busch in The psychological problem of the US of A. At the time, many were trying to use the drop in the Stock price to justify the losses. I was skeptical at the time as the chart has shown traders uncertainty and pause to see the company's action before deciding their next step.

While true enough the coming 2 weeks shown moderate climb in the stock, the market was still undecided as insufficient action from the company. It seems that the last thing that the management team want to do is being accountable. 

Throughout this period, they pointed fingers onto everyone else, from removal of the marketing VP, external promotion agency, and customer misinformation. 

The CEO also released an open letter, which seemingly only mention how great he is serving the country, how great a burden the company is in representing America and how many people are involved in the organization. 

The company also released an advertisement with a horse galloping through America, telling people Bud Light is America.

What Anheuser-Busch did was only to demonstrate the level of grandiosity of the organization, how American they are and seemingly labelled the boycott as a threat to the American way.

Unfortunately, Anheuser-Busch IS NOT American, it belong to Belgium in disguise as an American entity. This explains its overcompensation to be American, just like Trans-women are more women than women to the extent that they are so unnatural. 

The simple fact here is that the promotion scheme successfully associated the brand to transpeople, indicating that if you drink Bud Light, you are trans, and with 80% of its customer base being male, it is sure to move the male demography away from the product.  

There is no accountability in the management team. The CEO does everything except for accepting responsibility.

Sales fell through the roof, and like I have said in my earlier entry, this will be the one thing that will really threaten the parties of interest. Just this week, HSBC downgraded Anheuser-Busch to hold.

So what is going to happen next?

Fig 1. Anheuser-Busch weekly chart

While the integrity of the chart remain intact so far, the major trends remains unchanged.

The recent mild congestion of the chart leading to the formation of a flag. The HSBC down grade actually caused the counter to fulfill the 100% objective of the flag. It is barely supported by its 21-week moving average.

If this trend continues, the next support will be the 55 and 89-week moving averages, with value of  59.06 and 59.45 respectively. However, it is important that the counter should not cross the previous low of 57.79, coincidentally the 38.2% retracement. Breaking this support level may indicate a further drop to the 50% retracement line and the bollinger envelop of 56.